Pondering Digitalization: An Exploratory Study on Organizational Capitalization of Digital Media for Disclosing CSR

Elena Dinu, Victor Emanuel Ciuciuc, Ion Moldoveanu and Valentin Stoica
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Elena Dinu: National University of Political Studies and Public Administration (SNSPA), https://orcid.org/0000-0003-0292-3995
Victor Emanuel Ciuciuc: National University of Political Studies and Public Administration (SNSPA), https://orcid.org/0000-0001-7876-2345
Ion Moldoveanu: National University of Political Studies and Public Administration (SNSPA), https://orcid.org/0000-0003-2615-4641
Valentin Stoica: National University of Political Studies and Public Administration (SNSPA), https://orcid.org/0000-0002-2566-9363

Management Dynamics in the Knowledge Economy, 2022, vol. 10, issue 4, 304-329

Abstract: The goal of this study had as a premise a perceived gap of knowledge regarding the use of digital media and platforms by Romanian organizations with the purpose to disclose corporate social responsibility (CSR) information. In the context of the ever-increasing digitalization process, the research aimed to explore the current situation within the organizational setting to provide evidence on the type of media and content used and with a view to identifying possible trends. To objectively assess the situation, the study employed models developed by various researchers to measure CSR disclosure on corporate websites, Facebook and Twitter accounts. The results of the study indicate that the selected Romanian companies make limited use of online media for the purpose to reveal CSR. They rather prefer corporate websites and Facebook accounts to communicate such information to stakeholders, while Twitter is rarely utilized. The findings point to the fact that education and social development are the areas of CSR where Romanian companies mostly contribute, but, at the same time, they signal that the advantages and advances availed by systemic digitalization are yet to be properly exploited against the backdrop of CSR disclosure.

Date: 2022
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