Ten Mistakes at the Usage of the SWOT-Analysis in the Strategic Marketing Planning in the Healthcare Institutions

Alexander Valkov ()
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Alexander Valkov: University of National and World Economy, Sofia, Bulgaria

Economic Alternatives, 2010, issue 1, 93-103

Abstract: The article focuses the attention to the possibilities of improvement of the strategic management in the healthcare institutions in our country. The process of setting the management strategies and the most common mistakes, made by the health managers using the most popular method of strategic management – the SWOT-analysis, are analyzed. The lack of technology of the SWOT analysis leads to problems which are summarized in two groups.

Keywords: healthcare; health management; health marketing; strategic management; SWOT analysis (search for similar items in EconPapers)
JEL-codes: I11 L32 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:eajour:y:2010:i:1:p:93-103

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