TECHNOLOGICAL FEATURES OF MODERN VIDEO-SHARING PLATFORMS

Yavor Tabov
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Yavor Tabov: University of National and World Economy, Sofia, Bulgaria

Innovative Information Technologies for Economy Digitalization (IITED), 2025, issue 1, 145-150

Abstract: This study explores the fundamental components of modern video-sharing platforms, focusing on metadata, video coding and encoding formats, and user interface elements. Metadata, which provides structured information about video and audio files, enhances discoverability, enables search engine optimization, and supports efficient organization and management of digital content. It is generally classified into descriptive, structural, and administrative categories, each serving specific functions in identification, navigation, and preservation. Video coding transforms visual data into a compact binary format to enable storage and transmission, relying on lossless, perceptual, and lossy compression principles. Video encoding formats define how content is packaged and delivered, affecting streaming performance, storage efficiency, and cross-platform compatibility. Finally, the user interface - comprising the video player, search engine, and recommender system - facilitates intuitive navigation, personalized content interaction, and efficient media delivery. Together, these technical and informational components underpin the effective functioning of contemporary digital media ecosystems, ensuring high-quality content access, discoverability, and user engagement.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iitfed:y:2024:i:1:p:145-150

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