Small Agrifood Producers Reaching the Consumers: Challenges and Solutions from a Marketing Perspective

Andreea Strambu-Dima

Revista OEconomica, 2021, issue 03

Abstract: Unequal competition is felt between modern and traditional retailers, between Romanian and imported products, and between processed and unprocessed foods, especially since over 80% Romanians purchase their groceries in the modern retail stores. To help small farmers, and even small traditional retailers, this research identifies several customer segments and their characteristics.

Keywords: small agrifood producers; farmers; modern retail; traditional retail (search for similar items in EconPapers)
JEL-codes: E21 E23 F63 L10 L81 M31 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:oen:econom:y:2021:i:03:id:596

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