The Contribution of Competitive Intelligence Process in Achieving Strategic Agility: A Qualitative Study of Opinions from a Sample of Executives in the Food Industry Enterprises of Annaba and Skikda

Hanene Belahcene () and Fatma Zohra Chaib ()
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Hanene Belahcene: Department of Management Sciences, Faculty of Badji Mokhtar, Annaba, Algeria
Fatma Zohra Chaib: Department of Management Sciences, Faculty of Badji Mokhtar, Annaba, Algeria

Oradea Journal of Business and Economics, 2025, vol. 10, issue 2, 7-20

Abstract: This study qualitatively analyzes the contribution of the competitive intelligence process to achieving strategic agility, using NVivo v14 software to examine the views of a sample of executives from food industry enterprises in Annaba and Skikda. The study draws on structured interviews with nine executives, all of whom are practitioners in the strategic field. The findings indicate that while the enterprises under study demonstrate strategic agility, this is primarily due to their practice of competitive intelligence, albeit not fully implemented in a comprehensive manner. Based on these results, the study recommends that food industry enterprises develop a clear strategy for collecting, analyzing, and disseminating information, leveraging modern techniques. This will enable decision-makers to enhance the quality and speed of their decisions, further boosting strategic agility.

Keywords: competitive intelligence; competitive intelligence process; sensor agility; decision-making agility; practice agility; strategic agility (search for similar items in EconPapers)
JEL-codes: D83 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ora:jrojbe:v:10:y:2025:i:2:p:7-20

DOI: 10.47535/1991ojbe214

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