KAJIAN TEMA WISATA EDUKASI DI SINDU KUSUMA EDUPARK DARI PERSPEKTIF PEMASARAN PARIWISATA

Hary Hermawan
Additional contact information
Hary Hermawan: Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia

No 7jpy3, INA-Rxiv from Center for Open Science

Abstract: This article is intended to examine the effectiveness of educational themes in Sindu Kusuma Edupark Yogyakarta with mixed method approach (qualitative and quantitative). The result shows that positioning strategy with branding/theme of Edupark (educational park) applied by manager of Sindu Kusuma Edupark is less appropriate to see target of targeted tourist market, considering the majority of market share of tourism is tourist age of age 20 until 34 years old, coming only To see or enjoy the game rides. As a result, implementation of product strategy in the form of outbound games and services are also not in accordance with the needs and desires of tourist.

Date: 2017-11-23
References: Add references at CitEc
Citations:

Downloads: (external link)
https://osf.io/download/5a162fe69ad5a10268cc2934/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:7jpy3

DOI: 10.31219/osf.io/7jpy3

Access Statistics for this paper

More papers in INA-Rxiv from Center for Open Science
Bibliographic data for series maintained by OSF ().