EVALUASI TERHADAP PROGRAM FRANCHISE STUDI KASUS ALFAMART DAN INDOMARET

, Maryadi

No b2yp4, INA-Rxiv from Center for Open Science

Abstract: in Indonesia, system business by francise start to expand since year 1970 an. At the moment have a lot of foreign Franchise is which step into the Indonesia, good in commerce of goods of mupun service. This article is made by on the basis of progressively expand it effort using system Franchise, specially at effort service retail. Type Franchie we to present in this article is unit Franchising, what showing at gift of rights of took of grocery and also retailer. In this article is we will compare the franchise pursuant to terori as well as franchise pursuant to existing fact. We also compare between 2 company developing its effort by franchise that is Indomaret and Alfamart. In this article will be studied by congeniality from franchise itself and also side and conditions in opening effort by Franchise system.

Date: 2017-06-30
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Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:b2yp4

DOI: 10.31219/osf.io/b2yp4

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