Evaluasi Perubahan: Bauran Pemasaran Penerbitan Pers untuk Meningkatkan Efektifitas Organisasi

Muhammad Mufti Mubarok

No bp74c, INA-Rxiv from Center for Open Science

Abstract: The Purpose of the research is to analyze whether the marketing mix increase the organization effectiveness in PT Jawa Pos. To make it depth and more focus, this research stress on four variable in marketing mix. Those are product, price, distribution, and promotion.

Date: 2018-04-26
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Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:bp74c

DOI: 10.31219/osf.io/bp74c

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