UPAYA WARUNG TAICHAN DALAM MENCIPTAKAN KEPUASAN PELANGGAN

Natania Laita, Savira Fatma Tyasrani and Repositori Online ROP Pariwisata

No cemzu, INA-Rxiv from Center for Open Science

Abstract: Customer-oriented marketing through quality service is very effective to retain customers. Mr. Taichan located in rooftop lippo mall is still fairly new business. Nowadays the marketing strategy that the owner uses by way of advertisement and giving promotion through social media. This study aims to determine whether there is influence of service quality to customer satisfaction. Data collection techniques used are interviews and observations conducted on March 19 to 20 March. From the test is known that the quality has a positive effect on customer satisfaction Mr. Taichan.

Date: 2018-03-25
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Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:cemzu

DOI: 10.31219/osf.io/cemzu

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