PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE (Studi pada Mahasiswa Lp3i Kepri)

Stim Sukma

No h7re5, INA-Rxiv from Center for Open Science

Abstract: This study was aimed to find out the effect of price on purchase decisions smartphones. The number of samples is determined by a formula slovin is many as 111 students. Data obtained through field research, the researcher prepares a list of questions related to the problems that exist in the research. The data analysis technique used is a simple linear regression analysis and hypothesis of a test of determination and partial test (t test) which is operated through the program SPSS version 20. The test results showed that the price of partial positive and significant influence on purchasing decisions.

Date: 2018-05-15
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Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:h7re5

DOI: 10.31219/osf.io/h7re5

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