PENGARUH PROMOSI DAN PELAYANAN TERHADAP TINGKAT KUNJUNGAN TAMU PADA HOTEL INNA DHARMA DELI MEDAN

Stim Sukma

No m7n6p, INA-Rxiv from Center for Open Science

Abstract: The study aims to find out whether there is any effect of Promotion and Serviceon guest visit rate on Inna Dharma Deli Medan. The population of this study is consumerMei 2017 as many as 80 people. The sampling method used was simple ramdom sampling as many as 80 respondents. The data of the study was analyzed using Simple Linier Regression test with testing hypothesis by t-test and coefficient of determination (R2) while data processing used SPSS 20 program. Previously it has got validity and reability test for research instrument. Study result shows that based on partial t-test promotion and service has positive and significantlyinfluence toguest visit rate on Inna Dharma Deli Medan. While the ability of the Promotion and Service to explain the level of guest visit rate was as much as 60,7% while the rest was explained by other variables which are excluded in this study model.

Date: 2018-05-18
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Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:m7n6p

DOI: 10.31219/osf.io/m7n6p

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