PENGARUH PROMOSI DAN FASILITAS TERHADAP JUMLAH PENGUNJUNG PADA MUSEUM DAERAH KABUPATEN DELI SERDANG

Stim Sukma

No nuyf9, INA-Rxiv from Center for Open Science

Abstract: The objective of this research is to find out the effect of promotion and facility to the number of visitors at Deli Serdang regency museum, sample collection uses saturated sampling technique which means that sample determining if all members of population is used as sample. The data analysis uses multiple linear regression test with modal constancy (classical assumption test), hypothesis test uses determination coefficient test (R2), simultaneous test (Ftest) and partial test (ttest), whereas data processing uses SPSS program. The research result shows that determination coefficient test (R2) Promotion and Facility variable can explain variation that happen to the Number of Visitors variable, in addition simultaneously shows that Promotion and Facility variable affect positively and significantly to the Number of Visitors, whereas promotion variable partially affect to the Number of Visitors variable while facility variable partially affect to Number of Visitors.

Date: 2018-05-19
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Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:nuyf9

DOI: 10.31219/osf.io/nuyf9

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