PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN ORIFLAME (STUDY PADA POLITEKNIK LP3I MEDAN)

Stim Sukma

No pabzy, INA-Rxiv from Center for Open Science

Abstract: The purpose of this study is to determine whether there is influence sales promotion of purchasing decisions Oriflame (Study On Polytechnic LP3I Medan). The sample of this study was 123 people, sampling using random sampling is the determination of samples that provide equal opportunity to every member of the population to be sampled. Data analysis using Simple Linear Regression test, hypothesis test using coefficient determination test (R2), partial test (t test), while data processing using SPSS 20. The results showed that from the test coefficient of determination (R2) sales promotion variable able to explain its existence against Variable purchase decision, besides partially sales promotion variables have a positive and significant impact on purchasing decisions.

Date: 2018-05-19
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Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:pabzy

DOI: 10.31219/osf.io/pabzy

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