MENCIPTAKAN KEPUASAN DAN LOYALITAS PELANGGAN DENGAN DESAIN PRODUK HARAPAN PELANGGAN

Roni Andespa
Additional contact information
Roni Andespa: Universitas Islam Negeri Imam Bonjol Padang

No q5xz8, INA-Rxiv from Center for Open Science

Abstract: The study was conducted in the city of Padang, West Sumatra. With the object of restaurants in the city Padang. Research to examine the influence of restaurant product design to customer satisfaction and customer loyalty. The sample used is 400 customers. The analysis used is the path analyze. Which found that there was indeed a significant influence between product design restaurants in the city of Padang on customer satisfaction, product design in the city of Padang restaurants are affecting customer loyalty, either directly or indirectly, and customer satisfaction in the city of Padang restaurant also affects customer loyalty. From the results of research can be made solutions for the restaurant in Padang, That in designing the products must pay attention and understand what the customer needs and wants.

Date: 2017-10-29
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://osf.io/download/59f5fded9ad5a1026f11b61e/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:q5xz8

DOI: 10.31219/osf.io/q5xz8

Access Statistics for this paper

More papers in INA-Rxiv from Center for Open Science
Bibliographic data for series maintained by OSF ().