UPAYA STRATEGI PEMASARAN DALAM MENCIPTAKAN KEPUASAN PELANGGAN

Repositori Online ROP Pariwisata, Ananda Isabella Dwi Aisya and Sofien Grastina Putri

No ws9pr, INA-Rxiv from Center for Open Science

Abstract: Marketing Strategy is one of the important keys to success in dealing with business environment changes. Marketing strategy as a fondamental tool that is planned to achieve corporate goals by developing sustainable competitive advantage through entering markets and marketing programs used to serve the target market so as to create customer satisfaction. This study aims to determine what strategies are done by House Of Raminten Restaurant Yogyakarta to maintain customer satisfaction. The research method used is qualitative descriptive method by collecting data through interview. Interviews were conducted with the staff of House Of Raminten Restaurant Yogyakarta. The result of the research shows that the House Of Raminten Yogyakarta restaurant has a positive strategy that can improve guest's satisfaction. Guest satisfaction affects the image of the restaurant

Date: 2018-04-16
References: Add references at CitEc
Citations:

Downloads: (external link)
https://osf.io/download/5ad44ae22eb889000c63f36b/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:ws9pr

DOI: 10.31219/osf.io/ws9pr

Access Statistics for this paper

More papers in INA-Rxiv from Center for Open Science
Bibliographic data for series maintained by OSF ().