Minat Beli dilihat dari Word Of Mouth, Daya Tarik Iklan, Persepsi Harga, dan Kualitas Produk Sepeda Motor Honda Beat ESP Pada PT. Menara Agung Veteran Padang

Fadli Erison

No 2j47h, OSF Preprints from Center for Open Science

Abstract: This study aims to determine the effect of word of mouth, the attractiveness of advertisements, price perceptions, and product quality on buying interest in Honda beat esP motorcycles at PT. Menara Agung Veteran Padang and look for variables that are considered influential. The results of the analysis using SPSS version 16 show that the word of mouth variable, ad appeal, price perception, and product quality have a positive and significant influence on buying interest. T test results are known that the variable word of mouth, attractiveness of advertisements, price perceptions, and product quality have a positive and significant effect on buying interest in Honda beat esP motorcycles at PT. Great Veterans Tower of Padang. From the above explanation the authors suggest that the variable word of mouth, ad appeal, price perception, and quality of beat esP motorcycle products should be maintained and expected to be improved again in order to get better sales results and achieve targets because the most important part of one need a very meaningful human being is the need for transportation to walk from one place to another quickly without experiencing obstacles to get to the desired Place.

Date: 2023-07-25
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:2j47h

DOI: 10.31219/osf.io/2j47h

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