Peranan Customer Service Dalam Meningkatkan Mutu Pelayanan Terhadap Nasabah Pada PT. Bank Nagari Kantor Cabang Pembantu Ulak Karang

Utari Kemala Sari, Elva Dona and Romi Susanto

No 3cj2f, OSF Preprints from Center for Open Science

Abstract: Customer Service is the spearhead in a service and Customer Service plays a very important role in various sectors. In the banking world, the main task of a Customer Service is to provide services and build good relationships with the community (customers). Bank Customer Service in serving its customers must always try to provide the best service. The purpose of this study was to determine the obstacles faced by Customer Service in serving customers at PT. Bank Nagari Kantor Cabang Pembantu Ulak Karang and know the service strategy of Customer Service. The method used in this study is a data analysis method, namely a descriptive qualitative method by systematically detailing the data from the information obtained by assessing the five dimensions of service quality, namely: reliability (reability), responsiveness (responsiveness), assurance (assurance), empathy or concern (empathy), direct evidence or tangibles (tangibles) which is then associated with the role of Customer Service in improving the quality of service to customers at PT. Bank Nagari Kantor Cabang Pembantu Ulak Karang

Date: 2022-12-06
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:3cj2f

DOI: 10.31219/osf.io/3cj2f

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