AKTIVITAS PEMASARAN PRODUK TABUNGAN PADA PT. BPR RANGKIANG DENAI PAYAKUMBUH BARAT

Ratna Widayati and Muhamad Rahman

No 3z7p6, OSF Preprints from Center for Open Science

Abstract: This study aims to determine how the savings product marketing activities undertaken by PT. BPR Rangkiang Denai, and the development of savings products at PT. BPR Rangkiang Denai. This research method is based on primary and secondary data. while the data collection techniques by observation, interviews, and based on the literature. So we can conclude marketing efforts conducted BPR Rangkiang Denai to increase the number of customers, by way of the marketing mix: Product, Price, Promotion, Place, People, Processes, Services and development of savings products at PT. RB Rangkiang Denai experienced a significant decline, it is because in contemporary times, RB is less interested in the community because in the era of globalization people prefer banks that provide services in payment traffic, such as remittances, and ATM facilities to facilitate the transaction.

Date: 2019-02-13
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:3z7p6

DOI: 10.31219/osf.io/3z7p6

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