“Effect Autoblogging Using AI”: An Analysis of Marketing Automation Use of Low- and No-Code Tools

Alderd J. Froolik
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Alderd J. Froolik: Quest Sales & Marketing Automations BV

No 75kcu, OSF Preprints from Center for Open Science

Abstract: In a changing world, labor is one of the most challenging factors. Many businesses struggle to find and to keep dedicated staff to fulfill daily tasks. Within the marketing department is the solution of automating daily tasks. However, not much is known about the effect of automation at scale. In this paper, the effect of marketing automation by using low- and no-code tools combined with AI at scale is brought to the surface. Automations are not only time-saving but are scalable, too, growing into surprising results by creating a cohesive marketing technology stack that operates seamlessly together without increasing labor.

Date: 2024-04-10
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:75kcu

DOI: 10.31219/osf.io/75kcu

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