The "Opportunity-Based Approach" for Sustainable Development of Non-Profit Organizations: A Case Study of Japan Korfball Association

Hajime Shinohara

No 7fdb4, OSF Preprints from Center for Open Science

Abstract: This study examines the effectiveness of an "opportunity-based approach" as a new solution to the challenges faced by non-profit organizations, particularly national governing bodies of minor sports, such as financial constraints and human resource shortages. Using the Japan Korfball Association (JKA), which governs korfball (a sport similar to mixed-gender basketball), as a case study, we analyzed the effects of implementing an organizational management model centered on "opportunities" such as "national team selection slots" and "tournament participation slots" rather than traditional monetary incentives. Through specific measures including a contribution map and evaluation system utilizing website integration, and a framework system that integrates competition and operations, organizational revitalization and development were achieved. As a result, improvements were seen in website content, increased number of tournaments, participation of diverse human resources, and enhanced external relationships. This study presents a sustainable development model for national governing bodies of minor sports while suggesting new possibilities for value creation in sports organization management. Furthermore, this approach has high potential for application to other fields facing similar challenges, such as non-profit organizations and startups, and is expected to have broad social impact as a new organizational management framework that does not overly rely on monetary value.

Date: 2025-01-23
New Economics Papers: this item is included in nep-env and nep-spo
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:7fdb4

DOI: 10.31219/osf.io/7fdb4

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