Aktivitas Customer Service Dalam Meningkatkan Mutu Pelayanan Nasabah Pada PT. Bank Nagari Cabang Payakumbuh

Afrina Gitasia and Romi Susanto

No 7x2j4, OSF Preprints from Center for Open Science

Abstract: The purpose of this research is to find out and understand the processes in Customer Service Activities in Improving the Quality of Customer Service at PT. Nagari Bank Payakumbuh Branch. The data collected by the author using qualitative data analysis. Where this method describes descriptively regarding Customer Service Service Activities in Improving the Quality of Customer Service at PT. Bank Nagari Payakumbuh Branch. The results of this study conclude that Bank Customer Service activities must be able to attract and seduce prospective new customers to become their bank's customers and Customer Service must be able to retain and maintain old customers so that they continue to become customers of their bank. The better the customer service activities, the quality of service to customers will also increase and will certainly attract the interest of customers.

Date: 2023-05-22
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:7x2j4

DOI: 10.31219/osf.io/7x2j4

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