Influence of Store Characteristics and Products of Consumers in Indonesia to Impulsive Buying Behaviour

Aditya Halim Perdana

No 9bmxp, OSF Preprints from Center for Open Science

Abstract: Consumers in Indonesia has the unique character one of which is likely to be impulsive in shopping. The pattern of consumer behavior of Indonesia with its uniqueness because high level of heterogeneity, such us because of differences in ethnicity and regionalism. This differences concerns habits and lifestyles, especially eating habits, consuming style, and even consumer behavior in visiting shopping centers. It is influenced by the implications of external factors and internal factors of consumers which is a variable in this study. Internal factors are consumer characteristics while external factors are Product Characteristics. This study was conducted in Indonesia with 435 respondents who are consumers / visitors malls in Indonesia. Sampling method using convenience sampling, the method of analysis used multiple linear regression with tool of analysis by Smartpls 3.0 The results of this study are consumer characteristics have a significant and dominant influence on consumer impulse purchasing factor / visitor mall in Indonesia, product characteristic have significant and positive effect. The findings generated in this study are the consumers / visitors of mall in Indonesia 58.6% tendency to be impulsive

Date: 2017-10-26
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:9bmxp

DOI: 10.31219/osf.io/9bmxp

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