Consumer behavior in Groupon business in Vietnam

Ha Nam Khanh Giao and Nguyen Hoai Phuong

No ea5jn, OSF Preprints from Center for Open Science

Abstract: This research aims to identify the factors that influence online shopping behavior of consumer in “Groupon” business in Vietnam. The findings provide information to determine the importance level of each selected factors and find out the most important factor among these proposed factors. Multiple Linear Regression and One-Way ANOVA method are used. The findings indicate three factors that have impacts on online shopping in Groupon business: Perceived benefit in Price, Trust and Convenience. The research results also pointed out there are no differences in attitude toward online shopping in Groupon business between gender, education and age group.

Date: 2013-04-13
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:ea5jn

DOI: 10.31219/osf.io/ea5jn

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