Rahman’s Quest with the BanglaMarket: Triumph or Tragedy?

Mohammad Abu Sayed Toyon

No fvk5z, OSF Preprints from Center for Open Science

Abstract: This case study explores the journey of Rahman, an aspiring entrepreneur, as he navigates the complex landscape of e-commerce in Bangladesh. Rahman’s vision is to create ‘BanglaMarket’ an e-commerce platform that not only competes with established players but also addresses unique market niches and supports local businesses. The case is systematically constructed, relying on a wealth of information learned from public sources and in-depth interviews with Rahman. The case delves into key strategic decisions Rahman faces, including market analysis, customer engagement, technology investment, and competitive differentiation. Students will examine Rahman’s entrepreneurial journey, analyse market dynamics, and formulate a comprehensive marketing strategy. The case is designed for undergraduate students, offering valuable insights into entrepreneurship, e-commerce, and the challenges and opportunities presented by the dynamic Bangladeshi market. Through this case, students will enhance their critical thinking, analytical, and communication skills while unravelling the complexities of launching and managing an e-commerce business in Bangladesh.

Date: 2024-01-30
New Economics Papers: this item is included in nep-pay
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://osf.io/download/65b96aa2435c4501b3da760a/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:fvk5z

DOI: 10.31219/osf.io/fvk5z

Access Statistics for this paper

More papers in OSF Preprints from Center for Open Science
Bibliographic data for series maintained by OSF ().