Falling in love with robots: The three-stage model of source orientation and social interaction with virtual influencers

Fanjue Liu

No g67xn_v1, OSF Preprints from Center for Open Science

Abstract: Following a three-stage model of social perception and interaction toward virtual influencers, this paper (1) argues that when encountering virtual influencers, how audiences’ interpretation of social cues will influence their suspension of disbelief; (2) describes how audiences with different willingness of suspension of disbelief follow different patterns to form their social perception toward virtual influencers; and (3) articulates the source orientation model, which explains how the source toward which audiences orient their responses will affect their social interaction with virtual influencers.

Date: 2020-10-22
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:g67xn_v1

DOI: 10.31219/osf.io/g67xn_v1

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