Ratnaningsih Hidayati. 2018. Export Market Strategy of Indonesia Architecture Services. Proceeding of 1st International Conference on Science, Islamic Economics and Finance 2018 IAIN Bengkulu

Ratnaningsih Hidayati

No hfu53, OSF Preprints from Center for Open Science

Abstract: Marketing service products in the international market is a unique process. This is due to various domestic regulations in export destination countries which are usually intended as technical barriers to trade in services. The architectural service sector itself is a service sector that is categorized under Professional services by MTN.GNS / W / 120 classification. This study was conducted with the aim of identifying potential markets for the service sector architecture and determining appropriate marketing strategies to be applied to potential identified markets. The results of a study conducted through Hoffman's analysis indicate that Singapore was selected as a potential export destination market. The result of PESTEL analysis shows that Singapore is an ideal market for Indonesia's architectural services sector, while the analysis result using Ansoff and GE Matrix shows that it is necessary to penetrate the growing market of architect services by conducting more intensive marketing by selective growth by investing with more selective. The right strategy to penetrate the market is to fill the niche market with casual exporting through cross-border supply service trading mode. Market penetration can also be done with Foreign Direct Investment (mode 3, Commercial Presence) by utilizing the ease of doing business in Singapore.

Date: 2018-03-22
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:hfu53

DOI: 10.31219/osf.io/hfu53

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