Perceiving AI Intervention Does Not Compromise the Persuasive Effect of Fact-Checking

Je Hoon Chae and David Tewksbury
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Je Hoon Chae: University of California, Los Angeles

No mkd6f, OSF Preprints from Center for Open Science

Abstract: Efforts to scale up fact-checking through technology, such as artificial intelligence (AI), are increasingly being suggested and tested. This study examines whether previously observed effects of reading fact-checks remain constant when readers are aware of AI’s involvement in the fact-checking process. We conducted three online experiments (N = 3,978), exposing participants to fact-checks identified as either human-generated or AI-assisted, simulating cases where AI fully generates the fact-check or automatically retrieves human fact-checks. Our findings indicate that the persuasive effect of fact-checking, specifically in increasing truth discernment, persists even among participants without a positive prior attitude toward AI. Additionally, in some cases, awareness of AI’s role reduced perceived political bias in fact-checks among Republicans. Finally, neither AI-generated nor human fact-checks significantly affected participants’ feelings toward or their perceptions of the competence of the targeted politicians.

Date: 2024-09-16
New Economics Papers: this item is included in nep-ain and nep-exp
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:mkd6f

DOI: 10.31219/osf.io/mkd6f

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