PERANAN PROMOSI DALAM MENINGKATKAN JUMLAH DANA PIHAK KETIGA PADA PT. BANK NAGARI CABANG PAINAN

Atika Khairunnisa and Romi Susanto

No mryce, OSF Preprints from Center for Open Science

Abstract: The high level of competition in banks to obtain Third Party Funds (TPF), encourages banks to continue to lure customers in various ways, starting with improving operational performance, and improving services, to product diversification and the use of attractive incentive prizes. And also must try to anticipate and formulate the right strategy to win the competition in terms of collecting public funds. The purpose of this study is to determine the most appropriate strategy for Bank Nagari to conduct third party funds. The research method was carried out by referring to the strategy framework, after comparison, data was obtained from literature studies, and various other sources.

Date: 2019-04-28
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:mryce

DOI: 10.31219/osf.io/mryce

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