Is customer loyalty dependent on marketing publik relation and brand image? (A case study Hillpark Sibolangit-Berastagi North Sumatra Province)

Taufik Parinduri

No pkcxg, OSF Preprints from Center for Open Science

Abstract: This study was conducted to determine the effect of marketing and public relations and brand image simultancously and patially on customer loyalty in Hillpark-Sibolangit with a sample of 94 people. Using questionaire that had been tested for validity and reliablity does the data collection.

Date: 2019-04-05
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:pkcxg

DOI: 10.31219/osf.io/pkcxg

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