FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELANJA ONLINE MAHASISWA IAIN SYEKH NURJATI CIREBON

Danisya Anwar, Tsabita Krisna, Zahrotun Hasanah, , Septiana, , Anisah, Lintang Firous Deviyanti and Idah Yani

No psb8u, OSF Preprints from Center for Open Science

Abstract: The purpose of this study was to determine the factors that influence the interest in online shopping for students of the Islamic Economics Department of IAIN Syekh Nurjati Cirebon. This study uses a quantitative approach, with a questionnaire as a data collection instrument. Many factors influence students' online shopping interest in shopping online, including promotions, prices, and shopping experience. Meanwhile, the influence of promotions, prices and the shopping experience of these aspects can be factors in influencing students' interest in online shopping. With the results of the study that promotion (X1) has no significant effect on the shopping experience variable (Y). Product price (X2) product price variable has a significant effect on shopping experience variable (Y). It can be concluded that indirectly promotion through shopping experience has a significant effect on shopping interest, and it can be concluded that indirectly product price through shopping experience has a significant effect on shopping interest

Date: 2023-06-14
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:psb8u

DOI: 10.31219/osf.io/psb8u

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