 PENGARUH PERILAKU PENJUALAN DAN PELAYANAN OUTLET TERHADAP KINERJA PENJUALAN PT COCA - COLA CABANG PADANGRatih Mustika Sari and Febsri Susanti No s9tgk, OSF Preprints from Center for Open Science Abstract: The purpose of this study to analyze the influence of sales behavior and service outlets partially and simultaneously to the sales performance of PT. Coca-Cola Branch of Padang. The research method used is quantitative descriptive. Sampling technique used is non probability sampling method with accidental sampling so that the population is taken as many as 100 respondents, the data collection method used is observation, questionnaire and literature review. Data analysis techniques used were classical assumptions, multiple linear regression, t test, F test and detemination coefficients. Based on multiple regression analysis, sales behavior variable and outlet service to sales behavior in get Y = 2,973 + 0,427 X1 + 0,183 X2 + e. From t test conducted got sales behavior and service outlet have a significant and positive impact to sales performance of PT. Coca-Cola Branch Padang with significant value <0,05. From the results of F test proved that the variable behavior of sales and service outlets simultaneously have a significant and positive impact on the sales performance of PT. Coca-Cola Branch of Padang, while the result of coefficient of determination obtained by free variable contribution explain dependent variable equal to 13,5% is 86,5%, explained by other variable not used in this research. Date: 2019-02-19 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:s9tgk Access Statistics for this paper More papers in OSF Preprints from Center for Open Science |
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