DEVELOPING A MARKETING VIDEO FOR UNIVERSITAS INTERNASIONAL BATAM USING MULTIMEDIA DEVELOPMENT LIFE CYCLE METHOD

Nhat Chi Mai

No t2um9, OSF Preprints from Center for Open Science

Abstract: Universitas Internasional Batam (UIB) provides international programs for their students but there are only a handful of students that are well-informed about it. This project is designed to solve the problem faced by UIB regarding students’ minimal understanding, desire and interest towards the international program. Objective of this project is to create a video using Multimedia Development Life Cycle (MDLC) method that not only can act as a marketing tool to promote the international program, but also a media that can pique the students’ interest, provide information and educate them about what international program actually is. The output of this project will be a video presenting life of UIB’s students that have joined the international program and UIB’s contact information. This project will be implemented on UIB’s website and social media in an .mp4 file format.

Date: 2018-05-03
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:t2um9

DOI: 10.31219/osf.io/t2um9

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