AKTIVITAS PEMASARAN PRODUK TABUNGAN PADA PT. BANK PEMBANGUNAN DAERAH (BPD) SUMATERA BARAT CABANG UTAMA PADANG

, Ferdy and Afriyeni Afriyeni

No tf2bz, OSF Preprints from Center for Open Science

Abstract: The economy of a nation requires a regulatory pattern, as well as economic management in an integrated and directed to the level of welfare of many communities. Economic institutions are an institution that has activities in the field of economy for the fulfillment of community needs and cooperate in the management and move all economic potentials to be useful optimally. The purpose of this study is to find out how the activity of marketing savings products at PT. Bank Pembangunan Daerah Sumatera Barat Cabang Utama Padang. Marketing activity is the main activity undertaken by the company either a goods or service company in an effort to maintain the continuity of its business. PT. Bank Pembangunan Daerah Sumatera Barat Cabang Utama Padang sells Produk Tabungan that have advantages eg Produk Tabungan Sikoci, is a type of Tabungan that is intended for individual customers and foundations which in this product provides a chance to win prizes for savers are drawn twice a year and also provide insurance to customers, Types of Tabungan are Tabungan Sikoci, Tabungan Simpeda, Tabungan Simpel and TabunganKu. In this case can be seen the development of the number of customers PT. Bank Pembangunan Daerah Sumatera Barat Cabang Utama Padang has an increase every year in the period 2013-2017 This proves that the marketing performance of PT. Bank Pembangunan Daerah Sumatera Barat Cabang Utama Padang can be said good, because the results obtained are greater than the costs incurred in marketing Produk Tabungan.

Date: 2018-12-29
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DOI: 10.31219/osf.io/tf2bz

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