ONLINE SHOPPING BEHAVIOR OF UIN K.H. ABDURRAHMAN WAHID PEKALONGAN STUDENTS THROUGH SHOPEE MARKETPLACE

Era Putri Anggraeni

No tzbgu, OSF Preprints from Center for Open Science

Abstract: The development of technology that is happening now is not only used as a medium of communication but has influenced people's behavior towards buying and selling. Buying and selling follow the development of internet technology here, namely buying and selling online, or what we will discuss is the rise of students who do online shopping. This study aims to determine online shopping behavior among UIN students K.H. Abdurrahman Wahid Pekalongan through the Shopee marketplace. This type of research uses a qualitative approach obtained from the results of interviews. The results of the study revealed that the behavior that occurs in students regarding online shopping is influenced by the perception factor where the psychological perception factor affects the positive thing while the risk perception factor affects the negative thing.

Date: 2022-07-02
References: Add references at CitEc
Citations:

Downloads: (external link)
https://osf.io/download/62c29f6e0ebbbf1af310f89e/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:tzbgu

DOI: 10.31219/osf.io/tzbgu

Access Statistics for this paper

More papers in OSF Preprints from Center for Open Science
Bibliographic data for series maintained by OSF ().