“Effect AI powered Email Automation”: An Analysis of Email Marketing Automation
Alderd J. Froolik
Additional contact information
Alderd J. Froolik: Quest Sales & Marketing Automations BV
No uzsaf, OSF Preprints from Center for Open Science
Abstract:
This research study focuses on investigating the effectiveness of AI powered email automation in enhancing customer retention, increasing sales, and improving customer satisfaction. Email automation has emerged as a powerful marketing tool, allowing businesses to automate and personalize their email communication with customers. The objective of this study is to examine the impact of implementing email automation on the real live Shopify webshop PeponiXL.nl which is opening up webshops in different countries (Portugal, Italy, Austria, Belgium, Spain, France and Germany). The boundary for this expansion is the language barrier for each country the webshop is expanding to. Due to the lack of multilingual personnel, the rising costs, and the declining margins the study will focus on possibilities of a Large Language Model (ChatGPT) to overcome these issues. The hypotheses are that ChatGPT will not only speed up the replies of emails but also provide answers within the guidelines of the webshop and maintaining the branding in each country, developing global awareness and brand at scale without putting additional stress on the workforce.
Date: 2024-08-26
New Economics Papers: this item is included in nep-eur
References: View complete reference list from CitEc
Citations:
Downloads: (external link)
https://osf.io/download/66cdd7baec5933c893180a6e/
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:uzsaf
DOI: 10.31219/osf.io/uzsaf
Access Statistics for this paper
More papers in OSF Preprints from Center for Open Science
Bibliographic data for series maintained by OSF ().