Effect AI powered Email Automation: An Analysis of Email Marketing Automation

Alderd J. Froolik
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Alderd J. Froolik: Quest Sales & Marketing Automations BV

No uzsaf_v1, OSF Preprints from Center for Open Science

Abstract: This research study focuses on investigating the effectiveness of AI powered email automation in enhancing customer retention, increasing sales, and improving customer satisfaction. Email automation has emerged as a powerful marketing tool, allowing businesses to automate and personalize their email communication with customers. The objective of this study is to examine the impact of implementing email automation on the real live Shopify webshop PeponiXL.nl which is opening up webshops in different countries (Portugal, Italy, Austria, Belgium, Spain, France and Germany). The boundary for this expansion is the language barrier for each country the webshop is expanding to. Due to the lack of multilingual personnel, the rising costs, and the declining margins the study will focus on possibilities of a Large Language Model (ChatGPT) to overcome these issues. The hypotheses are that ChatGPT will not only speed up the replies of emails but also provide answers within the guidelines of the webshop and maintaining the branding in each country, developing global awareness and brand at scale without putting additional stress on the workforce.

Date: 2024-09-05
New Economics Papers: this item is included in nep-inv
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:uzsaf_v1

DOI: 10.31219/osf.io/uzsaf_v1

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