PROMOTIONAL ACTIVITIES AND SERVICES BANK NAGARI KAMBANG INCREASE IN CUSTOMER

Ratna Widayati and Olivia Marta

No w5ymf, OSF Preprints from Center for Open Science

Abstract: Promotion interpreted as an attempt to persuade people to accept the products, concepts, and ideas. Promotion strategy means a program of integrated control and communication methods and materials designed to bring the company and its products to prospective customers. Service is an organization / individual, a process for helping others with specific ways in order to provide the best service to the person or group of people who are served. For a discussion of research methods in the form of data types and data sources in the form of primary and secondary data, while the data collection techniques by observation, interviews, library method. The method used is descriptive method. Location of research at Bank Nagari Kambang. The object of study in this research is the promotion activities and services performed by the Bank Nagari Kambang. Promotional activities and services carried out by the Bank Nagari branch Kambang very influential in increasing the customer in every year. The purpose of this study to understand and know how promotional activities and services at branches of Bank Nagari Kambang to support this thesis required accurate data. Untuik that the collected data is secondary data and primary data.

Date: 2019-02-14
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:w5ymf

DOI: 10.31219/osf.io/w5ymf

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