PENGARUH PELAYANAN DAN TEKNOLOGI TERHADAP LOYALITAS NASABAH PADA BANK NAGARI CABANG UTAMA PADANG

, Karneli and Febsri Susanti

No xb2wr, OSF Preprints from Center for Open Science

Abstract: Current problems faced by Nagari Bank include delays in determining product development, lack of media promotion and intense competition. In addition, the quality of services provided by Bank Nagari in serving its customers is still not satisfactory. The quality of service is not yet optimal and classified as sluggish compared to other banking companies in the city of Padang. Likewise with the application of technology to the Nagari Bank, it still lags behind other banks. The population used in this study were all Bank Nagari customers in the city of Padang, amounting to 39781 people in 2016. Whereas in the number of samples the Slovin formula was used as many as 100 people. In the independent variable is service and technology, and for the dependent variable is customer loyalty. From the results of testing the second independent variable hypothesis as measured by technology found a significant value of 0.000. In testing the hypothesis set the maximum error is consistent using alpha 0.05 means sig 0.000

Date: 2019-04-22
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:xb2wr

DOI: 10.31219/osf.io/xb2wr

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