Effect LinkedIn Automation: An Analysis of LinkedIn Marketing Automation with use of low- and no-code tools

Alderd J. Froolik
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Alderd J. Froolik: Quest Sales & Marketing Automations BV

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Abstract: This study delves into LinkedIn marketing automation, utilizing low- and no-code tools like Make.com to save significant time in posting and enhance engagement metrics on both personal and corporate pages. Automation demonstrated not only efficiency but also effectiveness in personal branding and corporate visibility, with potential future applications including AI-driven interaction and network expansion through the LinkedIn API. The research highlights automation's transformative potential in digital marketing, promising streamlined workflows, heightened engagement, and increased number of connections. It paves the way for innovative, highly personalized marketing strategies, revolutionizing professional networking on LinkedIn through strategic automation and AI integration.

Date: 2024-04-10
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:ysdmv

DOI: 10.31219/osf.io/ysdmv

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