European and US companies communicate less about diversity post-Trump election

A.I. Loureiro Lopes and João Gonçalves
Additional contact information
João Gonçalves: Erasmus University Rotterdam

No dnra7_v1, SocArXiv from Center for Open Science

Abstract: We analyzed the social media posts of top 20 European and US companies for their Diversity related content before (2024) and after (2025) the election of Donald Trump. We find that there was a decline in diversity related content in 2025 both in the US and in Europe, with the biggest drop being registered in the US. From all social media content, 6,7% of posts by US based companies in 2024 included diversity related topics, while in 2025 only 1,3% were about diversity. For European companies, the scenario is similar. In 2024, 12,6% of social media posts by European companies touch upon diversity content which dropped to 7,0% in the same period of 2025. In general, European companies posted more on diversity than American companies both in 2024 and in 2025. These results show us that while the drop in diversity related talk by corporations was more accentuated in the US, other geographies seem to also replicate the trend.

Date: 2026-08-16
New Economics Papers: this item is included in nep-eec and nep-eur
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://osf.io/download/6a8313a00d503d900cbb6794/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:socarx:dnra7_v1

DOI: 10.31235/osf.io/dnra7_v1

Access Statistics for this paper

More papers in SocArXiv from Center for Open Science
Bibliographic data for series maintained by OSF ().