Optimizing BATNA Strategies in Negotiation: Insights from Theory and Practice

Shreesham Pandey, Abhinav Kumar, Anshul Saini, Aryan Mallik and Sachin Choudhary

No vhswn_v1, SocArXiv from Center for Open Science

Abstract: Negotiation is a critical skill in various domains, pivotal for achieving mutually beneficial agreements. Central to effective negotiation is the concept of BATNA (Best Alternative to a Negotiated Agreement), conceptualized by Fisher and Ury. This paper explores the multifaceted aspects of BATNA, delving into its definition, psychological implications, strategies for optimization, and practical applications. Through a comprehensive analysis of BATNA, this study aims to equip negotiators with tools to enhance their negotiation outcomes. By synthesizing insights from real-world case studies and theoretical frameworks, this research underscores the significance of BATNA in contemporary negotiation paradigms.

Date: 2024-04-13
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Persistent link: https://EconPapers.repec.org/RePEc:osf:socarx:vhswn_v1

DOI: 10.31219/osf.io/vhswn_v1

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