THE APPROACH OF SYSTEMS THINKING IN STRATEGIC MARKETING CONTROLLING

Gabriele Hildmann and Ulrich Vossebein
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Gabriele Hildmann: Geschaftsführende Gesellschafterin KAIROS Gesellschaft fUr Unternehmensberatung mbH, Kronberg/Ts.
Ulrich Vossebein: Technische Hochschule Mittelhessen (University of Applied Sciences)

Interdisciplinary Management Research, 2015, vol. 11, 1159-1172

JEL-codes: M3 M31 M39 (search for similar items in EconPapers)
Date: 2015
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