Inferring Consideration Set from Scanner Data

Wirawan Dahana () and Nozomi Nakajima ()
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Wirawan Dahana: Graduate School of Economics, Osaka University
Nozomi Nakajima: Graduate School of Economics, Osaka University

No 11-25, Discussion Papers in Economics and Business from Osaka University, Graduate School of Economics

Abstract: Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of consideration and choice set formation, in this research we try to elicit consumer consideration set from scanner data. Some managerial implications for marketing decisions derived from the information of consideration set are discussed.

Keywords: Consideration Set; Choice Set; Choice Model (search for similar items in EconPapers)
JEL-codes: M11 M31 M37 (search for similar items in EconPapers)
Pages: 24 pages
Date: 2011-08
New Economics Papers: this item is included in nep-dcm
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