A study of the failure of Panasonic fs plasma TV business

Takanori Nakano ()
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Takanori Nakano: Graduate School of Economics, Osaka University

No 14-04, Discussion Papers in Economics and Business from Osaka University, Graduate School of Economics

Abstract: This study finds out one of the explanations about the failure of high technology business from the case analysis of Panasonic fs plasma TV business. By the in-depth historical survey of secondary information sources, this study shows that "authority of Kunio Nakamura", "idolization of Kunio Nakamura and plasma TV", and "persistence in a successful logic" disturbed the strategic change of Panasonic. Then this study concludes that a serious decrease in sensing ability by those three would be one of the major factors of the failure in high technology business.

Keywords: authority; idolization; persistent thought; sensing ability (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Pages: 54 pages
Date: 2014-01
New Economics Papers: this item is included in nep-his
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