Do names matter? The influence of names on perception about professionals in Spain

Jose A. Martinez

Economics and Business Letters, 2013, vol. 2, issue 2, 66-74

Abstract: The aim of this research was to empirically prove if different types of names and surnames influence people’s perception about the performance of professionals such as psychologists, architects, writers or lawyers. However, across a series of studies using both convenience and random sampling, and employing different performance measures, this research shows that personal names and surnames do not matter. Therefore, common wisdom such as: (1) two surnames are better than one; (2) a name with ridiculous associations should be avoided; (3) names denoting status and distinctiveness are better than common names for high-status professions; are not supported by data. Consequently, results break with the hypothesized marketing belief that brand names may influence perceptions about products.

Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://reunido.uniovi.es/index.php/EBL/article/view/9898 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ove:journl:aid:9898

Access Statistics for this article

Economics and Business Letters is currently edited by Francisco J. Delgado

More articles in Economics and Business Letters from Oviedo University Press Contact information at EDIRC.
Bibliographic data for series maintained by Francisco J. Delgado ().