An Exploration of the Influence of Having International Family on Higher Education Reputation and Loyalty

Kelly Cartwright () and Fernando Angulo-Ruiz ()
Additional contact information
Kelly Cartwright: MacEwan University
Fernando Angulo-Ruiz: MacEwan University

Corporate Reputation Review, 2025, vol. 28, issue 2, No 2, 108-129

Abstract: Abstract We use a mixed-methodology to examine the influence of having international family on higher education (HE) reputation and loyalty. Employing qualitative research, we hypothesize that having family members in the international country where an international student plans to pursue higher education is a key source of information that activates not only awareness and positive associations of universities but also a social identity which in turn affects HE reputation and loyalty. We test our hypotheses using survey responses from international students of a HE institution based in Alberta, Canada. Our structural equation modeling results point to the significant role of having international family—relative to marketing activities—for building HE reputation and in turn for affecting HE loyalty. Our findings contribute to the literature on organizational reputation in an international context with an enhanced understanding of the determinants of HE reputation and insights into the psychological and social processes of reputation formation. This research has also implications for university international officers and HE marketers to help with attracting international students.

Keywords: Family in the international country; Organizational reputation; Organizational loyalty; Higher education; International student recruitment (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41299-024-00180-8 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:crepre:v:28:y:2025:i:2:d:10.1057_s41299-024-00180-8

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41299

DOI: 10.1057/s41299-024-00180-8

Access Statistics for this article

Corporate Reputation Review is currently edited by Guido Berens

More articles in Corporate Reputation Review from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().