Google

Hal R. Varian

from Palgrave Macmillan

Abstract: This article provides an overview of Google, focusing on its economic history, specifically on three topics of interest: the ad auction, the IPO auction and the role of economics at Google.

Keywords: ad auctions; auctions; Google; Internet economics; search engines; pagerank (search for similar items in EconPapers)
JEL-codes: D83 L86 (search for similar items in EconPapers)
Date: 2013
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