Understanding Consumer Choice

Gordon R. Foxall

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2005
ISBN: 978-0-230-51002-9
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Chapters in this book:

Ch 1 Marketing’s Attitude Problem

Gordon R. Foxall

Ch 2 Consumer Behavior

Gordon R. Foxall

Ch 3 The Behavior of Consumers’ Attitudes

Gordon R. Foxall

Ch 4 Prior Behavior

Gordon R. Foxall

Ch 5 The Situated Consumer

Gordon R. Foxall

Ch 6 Attitudes, Situations, and Behavior

Gordon R. Foxall

Ch 7 Patterns of Brand Choice

Gordon R. Foxall

Ch 8 Context and Cognition in Consumer Choice

Gordon R. Foxall

Ch 9 Intentional Behaviorism

Gordon R. Foxall

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-51002-9

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DOI: 10.1057/9780230510029

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