Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Edited by T. C. Melewar and Elif Karaosmanoğlu

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2008
ISBN: 978-0-230-58322-1
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Chapters in this book:

Introduction

T. C. Melewar and Elif Karaosmanoğlu

Branding: A Social Contract between a Business and Its Customer

Robert McMurrian and Judith H. Washburn

A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance

Hamed M. Shamma and Salah S. Hassan

Aligning Corporate Brand Perceptions: Does it Matter?

Tatiana Anisimova and Felix Mavondo

Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City

Robyn Stokes

Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Branding, Identity and Communications

Sue Vaux Halliday and Sven Kuenzel

Organizational Branding within Creative SMEs

Shaun M. Powell

Corporate Identity as Strategic Management Communication: A Working Framework

Chun Wah Lee

The Power of Corporate Brand Names: Integrated Marketing in Action

Brian C. Sowa

Strategic Corporate Re-branding

Patrick Cettier and Bernd Schmitt

Renault-Nissan: A Study into the Advantages of a Prior Strategic Alliance in the Development of a Post-merger Corporate Identity

T. C. Melewar, David Stark and Elif Karaosmanoğlu

Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communication

Roy Langer and Richard J. Varey

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-58322-1

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DOI: 10.1057/9780230583221

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