Luxury Sales Force Management

Michaela Merk

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-34744-2
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Chapters in this book:

Introduction

Michaela Merk

What Salespeople Feel in their Hearts: The Sales Force-Brand Relationship Olympic Rings

Michaela Merk

Luxury Relationship Branding: Heart-Winning Strategies for Brand Managers and their Corporations

Michaela Merk

Ways of Winning Over the Sales Force in the Digital World

Michaela Merk

How Brands Can Benefit from Strong Sales Force-Brand Relationships

Michaela Merk

Recruitment Strategies for Strong Sales Force-Brand Relationships

Michaela Merk

Conclusion

Michaela Merk

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-34744-2

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DOI: 10.1057/9781137347442

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